From the Pizza Hut Website: http://www.bookitprogram.com/About BOOK IT!
BOOK IT! motivates children to read by rewarding their reading accomplishments with praise, recognition and pizza. BOOK IT! is simple for the teacher to use, flexible because goals match reading ability, and fun because achieving a goal is a great reason to celebrate. BOOK IT! was created in 1985 and currently reaches over 10 million students annually.
BOOK IT! runs every school year from October through March. The teacher sets a reading goal for each child in the class. A tracking chart and reproducibles are included to make it that much easier. As soon as a child meets the monthly reading goal, the teacher gives him or her a Reading Award Certificate.
BOOK IT! goals are based on reading ability. Number of books, number of pages, or number of minutes – they all work. BOOK IT! can also be used with the reading curriculum or as support for comprehension or intervention programs. For children not reading independently, the goal can be set where a parent or others read to the child.
Pizza Hut is proud of all BOOK IT! readers! The restaurant manager and team congratulate every child for meeting the monthly reading goal and reward them with a free, one-topping Personal Pan Pizza, BOOK IT! card and backpack clip.